Overview
PASTA TO GO
Pasta To Go is an eatery business that serves different kind of dishes such as pastas, salads, paninis, some Chef specials and more. They only do take-out, delivery, and catering. Mabel (the client) wanted to have a simple but minimalist style of website that would be easy for their customers to navigate, check their menu and place an order with their delivery partners such as Uber Eats, DoorDash and Delivery First.
THE CHALLENGE
Since the Pasta To Go wanted to have simple and easy to navigate website, the challenge is to build the website with few pages but at same time provide all the information needed about their business such as their menu, different specials, catering menu, about us, contact form and more. They also wanted to provide their customers with the ability to place their order with one of their delivery partners which was external to their website.
The Solution
To achieve the goals of Pasta To Go ASWG Designs created 3 main pages:
- The Home Page which contained details about the business along with links to their menus, photo gallery and a Contact Us section.
- The Menu Page which contained details about their Daily Specials, Full Menu & Catering Menu and an "ORDER NOW" button which linked to their delivery partner.
- The Contact Us Page which would allow visitors to place their order with one of their external partners.
ASWG Designs added a live map that also enabled quick navigation when accessed on a mobile device.
Colors
As Pasta To Go wanted a minimalist website, ASWG Designs used the two main colors of floral white for the website’s background and jet black for the text. Yellow was also used for text in the footer and in some graphics. Red was used for call-to-action buttons.
Typography
“Montserrat and Lato” were used as the typography of Pasta To Go which matched the minimalist design of the website. “Montserrat” was used for headlines while “Lato” was used for the textual description.
HEADLINE
MONTSERRAT
ABCDEFGHIJKLMN
abcdefghijklmnop
abcdefghijklmnop
BODY
LATO
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
NOPQRSTUVWXYZ
abcdefghijklm
opqrstuvwxyz
opqrstuvwxyz
WIREFRAME
RESULTS and ACHIEVEMENTS
Pasta To Go and Mabel were extremely happy, pleased and pleasantly surprised with how their website looked and as early as seeing the presentation of the high-fidelity mockups, Mabel is already very excited for the website to go live. Mable was a real pleasure to work with since the communication was excellent, she was very responsive and provided ASWG Designs with all the requested information which allowed us to create what was needed with only minimal revision. ASWG Designs successfully completed and deployed the project before the desired timeline. Pasta To Go is now very excited to share their website with their customers.
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